“I don’t want to be sales-y. I don’t want to be sleazy. I don’t want to come across like a used car salesmen.”
Ok… Then don’t!
There’s no problem.
Be yourself.
It’s a lot easier than trying to be somebody that you aren’t.
On the other hand. . .
“Being yourself” only works if you’ve worked on being the best self possible.
🤯
You aren’t 100% of yourself 100% of the time. You’re not expressing 100% of your emotional range every second. It’s a simple fact of reality.
You’re already navigating the balance of what’s appropriate in the current context.
(Sorry to inform the “I’m want to be my true authentic self” people. . .)
The trick is to dial up the parts that help you communicate more effectively, and dial down the parts that are distracting.
Once you can master the art & science of being yourself at scale, then you’ve unlocked a powerful brand, business, and resilient way to live life in a way that fits you perfectly.
All you have to do is be the awesome version of yourself & you get everything you’ve ever wanted.
Neat, right?
Best thoughts,
~Jonathan “dial it up to 11” Pritchard