Blog

  • Work Life Balance

    Work/Life Balance is a Scam. Seems like most people hate their job. Seems like most people hate their life. And it seems like they’re trying to find happiness by finding a balance point between the two. In this way of thinking, however, this hypothetical person is constantly stuck between two weights that are pulling them…

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  • The Cost of Saying Yes

    The Cost of Saying Yes

    Why Saying No Really Matters Most of my life has been lived as an adventure. “Whatever makes for a better story” has been my go-to mantra for as long as I can remember. And I let it destroy my life. Opportunity Cost When we talk about decision making, there’s a lot of ink spent on deciding…

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  • Most Interesting Man at 30,000 Feet

    Most Interesting Man at 30,000 Feet

    On any plane, at any networking event, or any cocktail party I’m usually the most interesting person in the room. I used to think it was because I travel the world, have great tour stories, worked on multiple TV projects, or have famous friends. Nope. Couldn’t be more wrong. Here’s how it happens. Someone asks…

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  • New Jobs

    New Jobs

    Old Game♟ Imagine you’ve spent your whole life getting good at playing chess. Everyone you know plays chess. Your family plays chess. Your dad & his dad before him played chess as far back as you can imagine. Then you hear about a new game, Go. It’s completely unlike chess. The rules are different. It…

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  • Words Are Magic

    Words Are Magic

    Just now I was looking out the window letting my mind wander as I do quite often, and a weird thought popped into my head. Put the right words in the right order and you can get someone to give you money, fall in love, or even start a war. That’s magic. Persuasive writing is…

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  • How I Got A Company $100,000 of New Business In A Week

    How I Got A Company $100,000 of New Business In A Week

    Case Study Let me walk you through how I got a company more than $100,000+ in new business, and then show you exactly how you can use the same techniques for yourself (even if you’re not a big agency). A while ago I was hired on at the company as a graphic designer, and over…

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  • Persuasion Is Dangerous

    “…Persuasion is dangerous, particularly in an advertising and capitalistic world. You are persuading people to do things that may not be in their interest. In the last 10 years or so, I’ve become conscious of the difference between informing and persuading. It’s a moral question for anyone involved in communication.” -Milton Glaser

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  • An Election of Blame

    Oftentimes, when we’re going through a difficult time (like a break up, a business failure, downsizing, etc), we try to figure out who is responsible for what so we can cut up the “blame pie,” hoping that the other guy’s slice is bigger than yours. “You’re responsible for 51% of this problem, therefore the results…

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  • The Right Way to do Wrong

    The Right Way to do Wrong

    A question I get asked a lot on podcasts & interviews isn’t really a question, it’s more of a statement. “I bet you can manipulate people, huh?” Well, yeah. That’s what I get paid to do, and it’s why I started [     ] Like A Mind Reader in the first place; teach others…

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  • Beyond Maslow's Pyramid

    Beyond Maslow's Pyramid

    Hierarchy In 1943 Abraham Maslow released a paper exploring the typical development of exemplary humans, and since then his ideas have been spread world-wide as “Maslow’s Hierarchy of Needs.” The basic idea is a person starts at the base of the pyramid, and each level must be mastered before they can begin working on the next…

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