In the magic world, there's a common refrain that the highest aim is sharing their child-like sense of wonder.

But, you know what?

I have a daughter who is almost 2 years old. She's amazed that peanut butter sticks to her hand. She loses her damn mind at the sight of a particularly large bubble.

What I'm saying is that a child's sense of wonder is about as low of a bar as you could ever hope for.

Instead, I'm more interested in working with a no-nonsense CEO who has been there and done that. Someone who is intensely skeptical (bordering on cynical). And then hearing them say something along the lines of:

"I don't believe it. I've never seen anyone get that much business out of a single trade show booth in my whole career!"

THAT is impressive; when you can knock the socks off a grizzled doubter.

How do you do that in your work?

I'm curious to know.

Best thoughts,
~Jonathan "Knock your socks off" Pritchardd