Every post is a pitch. Know what you're selling: ideas, products, or dreams.

When it comes to "content marketing" everything you're sharing is one more snowflake that (should) add up to an avalanche of business.

Unfortunately most people who struggle with posting are coming at it from the wrong angle.

They're sharing too much personal information without a purpose.

Sure, I talk about my family, my travels, my friends, etc but it's always in service of helping you understand the fundamental lesson or principle I'm trying to communicate.

That lesson (hopefully) is something you can take & apply in your own life.

Like making the information that you share useful to your soon-to-be clients!

You're selling a way of seeing the world (like this note is doing), you're promoting a product / service, or you're selling the possibility that things could be different (which is another way of saying it's a different way of seeing the world...).

When you look at your own business & personal social media strategies, where do these ideas fit in?

Best thoughts,
~Jonathan "Sell the idea; not the thing" Pritchard