Planning a trade show can be a daunting task, and there’s one trap that most trade show planners fall into without even realizing it. In this eye-opening video, trade show expert Jonathan Pritchard reveals the secret gap that can make or break your success.
From designing an attractive booth to ensuring your sales team is ready to engage visitors, there’s a crucial middle ground that often gets overlooked. How do you capture the attention of passersby and entice them to stop and talk to your sales team? It’s not just about flashy giveaways or freebies—it’s about the power of human connection.
Jonathan explains why relying solely on passive marketing tools won’t cut it. He uncovers the importance of stopping people in their tracks, captivating their attention, and delivering your company’s value proposition at scale. Learn how a professional presenter can revolutionize your trade show strategy and help you achieve remarkable results.
If you’ve experienced the disappointment of lackluster trade show leads, this video is a game-changer. Jonathan shares his proven process and system for winning big at trade shows, helping you extract two to five times more value from your next event.
Don’t miss out on the chance to supercharge your trade show success. Connect with Jonathan Pritchard, the founder of ROITradeShows.com, and discover how his expertise can transform your trade show game. Leave a comment, shoot him an email, or connect on LinkedIn to start the conversation.
Subscribe to this channel for more insightful videos on trade show mastery, and be the first to know when new content drops. Remember, if you can change your mind, you can change your life. Don’t settle for average results—elevate your trade show game today!
Discover how to use Obsidian as a client relationship management (CRM) tool for solopreneurs in sales and consulting. Learn how to track clients, companies, and deals, and build out your sales pipeline.
Enhance your to-do list management with just a few plugins.
Optimize your workflow, never miss a deadline, and keep track of your sales opportunities effectively. Say goodbye to scattered notes and maximize your productivity with Obsidian CRM.
Are you a consultant or want to be one? Understanding the strange but enlightening connection between magicians and consultants can prepare you for an intriguing aspect of the consulting world. Drawing from my experience working at a magic shop, I explain how magicians are like consultants.
Just as a magic shop sells the secret behind a trick, consultants offer their expertise and knowledge to their clients. Both benefit by accepting the truth of how things work, rather than clinging to preconceived notions.
The consultant’s role is not only to explain the workings of a solution but also to guide clients through the journey of letting go of their own ideas and embracing the most effective strategies. This insight sheds light on why some clients may feel dissatisfied when confronted with the reality of what a consultant advises.
Embracing this understanding can enhance communication skills, negotiation abilities, and overall consulting effectiveness. To delve deeper into this concept and explore a mind-reading demonstration that helps navigate the process, watch this mind reading how to video:
As a business owner, one of the most important decisions you’ll make is choosing the right legal structure for your business. One option is to start a Limited Liability Company or LLC. So, what exactly is an LLC and why should you consider starting one?
First and foremost, an LLC offers asset protection. When you start a business, you’re essentially putting your personal assets on the line. In the event of a lawsuit, creditors can go after your personal assets such as your home, car, and bank accounts. However, with an LLC, your personal assets are separate from your business assets. This means that if your business is sued, your personal assets are protected. Your liability is limited to the assets owned by the LLC, which can protect you from personal financial ruin.
Secondly, an LLC limits your liability. In addition to protecting your personal assets, an LLC also limits your personal liability. This means that if your business is sued, you’re only liable for the debts and obligations of the business up to the amount of your investment in the LLC. This is different from a sole proprietorship or partnership, where you’re personally liable for all business debts and obligations.
Thirdly, an LLC protects your identity. When you start a business, you’re required to register your business with the state. This means that your personal information, such as your name and address, becomes part of the public record. However, with an LLC, you can choose to have a registered agent receive any legal documents on behalf of the LLC, keeping your personal information private. Finally, an LLC can improve your perceived value. When you start a business, you want to appear professional and established.
Having an LLC after your business name can give potential customers the impression that your business is more legitimate and trustworthy. It can also help you attract more investors and partners who may be hesitant to do business with a sole proprietorship or partnership.
If you’re starting a business, consider forming an LLC to protect yourself and your assets.
Have you seen less experienced & less capable people get promoted over you?
Does the work you do pass by unnoticed?
If so it can be frustrating and demoralizing to know someone else got the position that you rightfully deserve more.
It can be tempting to quit and move somewhere that you’re appreciated more, but if you don’t fix this fundamental element, then the same thing will happen at the new place.
I want to help you understand the 3 layers of value and why you’re missing the most important one.
Obsidian is one of my favorite programs that I use every single day. It helps me keep track of my to-dos, my ideas, things I read, stuff I learn, and everything else goes in my own “digital journal / database.”
The biggest challenge I had with it?
All the files live on my computer, which is great until I want to write a note on my other computer.
We’re so used to using “the cloud” that we assume that it’s ‘just baked in.’ But, when you truly own the data, that’s a problem you get to solve.
And this is the way I solve it.
Additionally, I wanted my information to be more secure than just sitting on my harddrive. I have bank accounts, passwords, and all sorts of juicy information in my database. So, how do I keep it safe?
Encrypt the whole damn thing!
So, in the video I explain how I:
Made my own personal cloud that I can use on all my devices without using anyone else’s computers.
Encrypt the whole thing so it’s secure regardless of what device I use to see the database.
The meta-lesson is how to find solutions that work for you even if it takes a little bit of effort.
If you want to be the first to know about new videos & ideas like this, then I invite you to join my 6-days-a-week email list where I share tips, tricks, and advanced strategies for building your own personal empire.
I learned how from my mentor James Randi. He explained how you can build an image for each card that has its value and suit built into it. Then each image/card links to the next card/image in the sequence.
Now you can start with card number one which connects you to card number two which triggers you to think of card three and so on until you’re through the deck.
Takes a bit of work, but it’s easier than you may think (once you get the hang of it).
(If you want to learn the memory tricks like this that you can use to remember names, numbers, and decks of cards then you can check out my “Perfect Recall” video course in my ZAVANT University training platform.)
The main drawback of “linking” cards together like this is that it’s tough to do it backward. You also don’t know what the 14th card is without counting through
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14!
The way to fix that is to use several methods of mnemonics to encode the different types of ways I want to remember the relationships inside & between the cards of the deck.
The Challenge
That leads me to my program.
Or, rather, the program I’ve always wished I had.
While there are memory trainer apps & programs, I haven’t found one that tests me on all the dimensions I want to test myself on.
Up until now I’ve never found someone who could make the program.
Along comes Chat GPT 4.
So, I ask it to make the program.
After a couple false starts with Chat GPT 3, I slide over to Chat GPT 4 and it nails it in a couple minutes.
I take it from only working on my laptop to working on my website where I can practice from desktop, phone, or anything that connects to the net.
When you start working on enterprise level opportunities, you’re probably going to be talking to more than just one person, and oftentimes that’s going to be an executive and maybe even the CEO or owner of the company.
If you don’t know how to speak the language of executives, you will literally talk your way out of huge opportunities. I wanna help you avoid that. So these are five things that you should keep in mind when you are going after giant opportunities.
Let’s get into it.
Over the past 10 years, I’ve done a lot of business to business consulting. I’ve done workshops, sales training, trade shows, you name it, I’ve done it. I’ve been brought in by BP to speak with the president and the entire executive suite. I have worked with CEOs and founders of companies to help them pitch their value to investors.
For four years, I’ve worked at one of the country’s largest marketing agencies, talking business with CEOs and executives at multimillion and billion dollar companies to negotiate very large deals.
One of my mentors was an executive at Sharp Electronics that took the company from making 📍 millions per year into📍 billions per year, and he has laid out a lot of this for me, and I want to share this with you. so that you can level up your business.
To that end here is the first thing,
which is
zoom out
as a subject matter expert. You are really, really good at managing the details that you need to manage to do your job and accomplish your goals. But that’s why you’re being hired, is to manage those details.
The people hiring. You don’t need to know those details. If you get into the nitty gritty details, well then it’s going to be too fine for somebody who isn’t a subject matter expert to understand what in the world you are talking about. They will very quickly be thinking, why do I even care about this?
So You’re talking to people who are big picture and visionaries more so than granular level KPIs and metrics and that kind of thing. Those come later, but when you are trying to explain how you’re going to help the company, getting too lost in the weeds will make sure that they lose track of why they should hire you.
The second thing that you have to nail is being confident. Business is challenging, it is difficult. It can be even brutal. And the executives, the CEOs need to know that they can depend on you when things are difficult. So when things are easy, when you are in the negotiation phase. The conversation about how you’re going to help them.
They might test you, they might push back, they might press in on some particular detail that you wish they wouldn’t, and they’re going to see how you hold up to the smallest bit of pressure. You might think that that was unnecessary and unreasonable, or they were being mean. They were basically just testing how confident you were in, how well you can execute at this level.
So if you fold, when they give you the slightest bit of pressure, they know for sure that they cannot trust you with the full weight of the success of their business. And that is one way that you can lose the opportunity is if you get flustered or you snap at them when they’re testing your resolve. So the right thing to do is to remain confident,
support your claims and to stand by your work and to weather that pressure. And then you might find out that, uh, you passed the test.
The third thing to keep in mind is to focus on value. Companies are a creature that live on profits and are hurt by liabilities. Not just making money and losing money, but employees can be liabilities. Debt can be liabilities. There are all sorts of liabilities that a company is facing, and the CEO is the partner of the company who wants the business as happy as possible with as few liabilities as possible because their payday is tied into the value of the company, not just their paycheck.
So the CEO and the executives are tied into how comfortable and happy the business is. That means that at every stage of the conversation, every detail that you are explaining, you should be able to then say, and that helps improve the profits or lowers the liabilities because this, this, and this.
So you should be able to say that if we run more effective Facebook ads, then we will be able to increase your exposure for the same ad spend. So that is more results with the same investment, which is more profitable, right? So when you speak the language of value, you’re speaking the language of executives.
The fourth thing is to extend your time horizon, focus on the long term. You might want to talk about the immediate wins, and we’re gonna do this tomorrow, but. CEOs are in it for the long haul. They have a long-term vision for what they want the business to be, where they want it to go and what they want to do.
Maybe that is to make it as profitable as possible and sell to investors in three years. Or maybe it is to retire by the time that they are 40, or maybe it is, they’re building this business to provide for the next three generations of their family. That’s how long term that they are thinking, and you can figure out how to fit into that vision by helping focus on, I’m helping you today.
For tomorrow’s benefit into perpetuity. So when you extend your time horizon, you are helping them envision a longer and longer partnership instead of, here’s what I’m doing today. It’s more of we’re going to work together for the long term because we both have the same goal, which is helping make your business successful.
The fifth detail is know how your puzzle piece fits into the company. Another way of saying this is:📍 know your place
now, I mean that to say. See how you fit into the whole picture. Not to stay quiet because if you understand branding and marketing and sales and onboarding and delivery and client retention and business systems, you are bringing a lot more value to the table when you are still talking about your particular area of expertise.
When you can think strategically at a long-term vision, you’re a consultant who is a business expert with a, with a focus in your area of expertise. So that is how you’re going to be in. incredibly valuable to that company beyond just the level of skills that you’re bringing to the table for the thing you want to be paid to do.
So when you know how you fit in, you can be even more valuable to the company and that translates to higher pay.
So those are the five things. Zoom out, be more confident, speak the language of value, extend your time horizon, and know how you fit into the whole picture. When you bring all of those together, your sales conversations are gonna go much more smoothly and you’ll land many more opportunities.
Now, if you want more insights like this, I strongly suggest that you join my almost daily email society. I call it the secret email society because nobody else can see what happens inside of it. And I share tips, tricks, techniques, and strategies for, uh, landing more business of bigger and better quality. Uh, you can do that at I can read minds.com. And again, I’m Jonathan Pritchard, and remember, if you can change your mind, you can change your life.
If you’ve ever wondered how to live your dream life, this is the video for you. For the past 20 years I’ve been touring the world as as high-paid entertainer / speaker / trainer which is my way of saying “my best life.”
Lots of people ask me how in the world I did it, so this is the step-by-step approach that I’ve used & taught to clients over the years.
This system has helped thousands of people realize their dreams faster than they ever thought possible.
If you watch this & you want to know more about how I might be able to help, use my contact form to let me know you’re interested in learning more about the Future You Tools program.
