It's tough to tickle yourself.

(No, I'm not frustrated that I can't tickle myself.)

Awesome Part: I get paid to use applied psychology to engage audiences all over the world.

Frustrating Part: Every way I've tried to share the same strategies & techniques I've used to get paid lots of money to work with huge clients, have a great time, travel on their dime, and more has been met with a resounding "meh." ¯\_(ツ)_/¯

So I think I'm so close to the psychology of mentalism, that it's tough for me to understand how people don't understand the power & psychology of mentalism.

Here's what I think is going on, though.

I think a big part of it is that the "mentalist" framing works to generate interest, but it's so far outside common ideas that 99% of people on planet earth 1) don't know it's a thing 2) sure have no idea how it works 3) have no clue how it could help them or 4) that it could help them in the first place.

What do you think? I'm curious to hear your thoughts, for real.

Then, next week we'll talk about some big moves I'm making in the background in an effort to make it easier for business owners & creatives to recognize the value that comes along with understanding psychology.