Category: Persuasive Professional

It’s Tuesday morning so it’s time for another video. This one focuses on trade shows, but the idea applies in all sorts of places. The idea is that most people are actively working on promoting their business, their side hustle, their thing. But they’re spending their time on passive things that still require their perfect…

How does a magician negotiate the experience of doing magic? They have to know what they’re going to do, first off. “What’s the root idea of this demonstration?” Then they have to understand the perspective of the audience. “Where are they sitting and what can they see from that angle?” Then they have to have…

Four leaf clovers bring good luck, right? And this is a four leaf clover I found this morning. That means I’ll have good luck! But, here’s the thing, I find four leaf clovers all the time. In fact, I saw three or four other clovers between the house & the curb as I brought in…

We all know that propaganda is something bad that’s done by bad people. So, let me ask you, why do we all know that? Back in WWI & WWII there were people dedicated to helping the American public understand how lopsided communication was being used in other countries to sway public opinion, change legislation, and…

Woke up with a couple thoughts about freedom, July 4th, what it all stands for, and what’s most important for it to all mean something. So I made a quick video about it. Give it a watch, and then go have a great day! Best thoughts,~Jonathan

I’ve been using a great little camera (Sony ZV-1) for the past year or so. I’ve shot footage in Dubai (which I still have to figure out what to do with). I’ve taken it on a zip line. I’ve taken it on tour all over the country. And I keep it on full auto, for…

Let me introduce you to the world of text expanders. Imagine you write the same sentence, reply, or even emoji all the time. Maybe 100’s of times a month. What if you could write a short little cue word that would then “expand” into the full sentence? Useful for affiliate codes, URLs, boiler plate reply…

Me. I’m the idiot. Again. This weekend I had an engagement at this incredible resort hidden away in the mountains of North Carolina. Anytime I travel I like to bring my fancy camera, selfie stick / tripod combo, and shotgun mic to make a vlog / business advice video. And I brought all of that.…

I saw this exchange yesterday between a potential client (blue) and a photographer (green). At a glance it looks perfectly innocuous, but there are a couple considerations I’d like to put on your radar. First things first: The photographer dropped the ball here. Their focus is on the relationship, whereas the client is focused on…

In this Atlantic article from 2017, the author outlines why buying experiences is more valuable than buying things; despite them being more expensive and ephemeral. “Over the past decade, an abundance of psychology research has shown that experiences bring people more happiness than do possessions.” It’s years later, and the mainstream business world still seems…