Category: Persuasive Professional

  • Brand Recognition & Recall

    Brand Recognition & Recall

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    Back in August of 2023 I performed my 70 minute mind reading show/keynote presentation at a college in Iowa. Part of the experience involves me throwing playing cards into the audience, and those cards often become souvenirs for audience members. I can’t tell you how many of those I’ve signed over the years… Last night…

  • Your Skills Are Fine. Your Strategy Sucks.

    Your Skills Are Fine. Your Strategy Sucks.

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    You’re already amazing; you just don’t know it yet. No, really. Over the years of working with thousands of clients & companies & teams, there’s one constant: people are more capable than they think they are. And it’s the “think they are” part that’s the key that unlocks everything else. It’s not your skills that…

  • Don’t Get Comfortable (on camera)

    Don’t Get Comfortable (on camera)

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    Are you more on the left, or on the right when it comes to appearing on camera? If you’re on the left, you’re in good company. Most people feel awkward in front of the lens, and they’d rather feel comfortable sharing their message with the world. But I’m here to explain why you’re holding yourself…

  • Digital Marketing 101 Now Public

    Digital Marketing 101 Now Public

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    Do you ever build out an entire e-course but then get distracted with the world shutting down, moving across country, your wife getting pregnant with your first kid, starting a trade show consulting business, and forget all about it? You too?! Because that’s a thing that sure did happen. I was going through my older…

  • It’s Not Me, It’s You

    It’s Not Me, It’s You

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    Let’s talk about how to say “bye” to bad fits. (Also, Happy Valentine’s Day he says for no reason…) Monday we talked about being so desperate that you will sign anyone & why that will kill your business. Tuesday we talked about how to identify when you’re talking with someone who you should not do…

  • How To Identify Red Flag Clients

    How To Identify Red Flag Clients

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    Yesterday we talked about being so desperate that you’ll sign horrible clients for your business, and why that’ll wind up drowning your success. Several people asked if I had ways of recognizing bad fits. Sometimes the perfect lead turns into the worst nightmare client you’ve ever seen. Wouldn’t it be nice if you could know…

  • Desperate Enough To Drink Seawater

    Desperate Enough To Drink Seawater

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    I’ve never been stranded at sea long enough to contemplate drinking seawater. In fact, I’ve never been stranded at sea; mainly because I’m freaked out about the prospect of dying of thirst while surrounded by bazillions of gallons of water. But I digress. Intellectually I understand that drinking saltwater is a net-negative strategy for staying…

  • Winding Down Substack

    Winding Down Substack

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    It’s always good to experiment. Doing things the same way all the time is a good way to miss out on better ways to accomplish your mission. And then, sometimes, that experiment has nothing but negative results. When that happens, it’s time to switch things up. And that’s what I’m doing. I went over to…

  • I Want To Go Where The People Are [important update]

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    If you don’t recognize it, today’s post title is a play on “A Part Of Your World,” the song from The Little Mermaid. (hence the mermaid writing at a laptop underwater) Now that we have that clear, here’s the news. We’re moving house! As of right now I am doing all this stuff through my…

  • You’re Paid To Think

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    I don’t know what your “real job” is, nor do I know what tasks you complete on a day-to-day basis, but I can tell you with 100% certainty that you’re paid to think. The person who was in charge of hiring you may not be able to explain it, but they were hiring you based…