Dealing with burnout
The better you get at persuasion, the easier it becomes to accomplish what you want to do. If you're doing it by yourself, then its easier to talk yourself into doing the work. If you're working with a team, then its easier to get everyone pulling in the right direction. But, along the way, you […]
READ MOREAlways Glad To Work With Friends
Today I had a treat: I got to do a crazy-quick "lunch-n-learn" version of my Sensational Speaker workshop with a whole marketing agency full of designers, project managers, writers, and the owners of the company were on the call, too (Hi Marissa! Hi Dan!). I got to walk them through my 7 step persuasion formula […]
READ MORENew Isn't Better
New & Shiny: A Cautionary Tale My wife and I both work from home. That means she hears me talking about sales & persuasion at a bazillion decibels and I hear every meeting she has, too. Over the past 6 months I've been hearing a slow motion train wreck (as well as color commentary at […]
READ MOREWaiting to launch does this to your project
It guarantees failure. And that's why I wanted to show you an example of a project doing it right. Before we dig into that, I want to take a moment to explain the problem I'm talking about (and you might recognize yourself). Most solopreneurs, company founders, and new-to-communication people tend to believe "I'm going to […]
READ MORETrust Your Team
After wrapping up filming for my upcoming promo video, I thought about how different it feels to shoot the video than it does to watch the video. When you're in the moment, you're aware of your perspective, the environment, the challenges you had finding parking, how funny the videographer is & you can't keep a […]
READ MORESuccess Is Backwards
I knew I'd be filming the last segments for a new promo video tonight, so I wanted to wait to write today's note until after I was done, and I'm glad I did. We were shooting in an art gallery and there were prints on the wall that were simply stunning. I took printmaking for […]
READ MORE4 States & 18 Months Later
This is a picture from 2005. That's me in the gray shirt; not the woman laughing her head off. Yesterday we talked about a couple students coming back to me this weekend to show me their souvenir cards because they remembered my name & saw it on the posters promoting this weekend's show. And I […]
READ MOREBrand Recognition & Recall
Back in August of 2023 I performed my 70 minute mind reading show/keynote presentation at a college in Iowa. Part of the experience involves me throwing playing cards into the audience, and those cards often become souvenirs for audience members. I can't tell you how many of those I've signed over the years... Last night […]
READ MOREYour Skills Are Fine. Your Strategy Sucks.
You're already amazing; you just don't know it yet. No, really. Over the years of working with thousands of clients & companies & teams, there's one constant: people are more capable than they think they are. And it's the "think they are" part that's the key that unlocks everything else. It's not your skills that […]
READ MOREDon't Get Comfortable (on camera)
Are you more on the left, or on the right when it comes to appearing on camera? If you're on the left, you're in good company. Most people feel awkward in front of the lens, and they'd rather feel comfortable sharing their message with the world. But I'm here to explain why you're holding yourself […]
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