Category: Persuasive Professional

  • Mind Reading Computers

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    Turns out that the computers are going to take my mentalism job afterall. . . Four days ago a Japanese newspaper reported a study where people looked at a handful of images from a bank of 1200 while they were in a MRI machine. Then, about a half hour to an hour later the person…

  • What Questions Do You Have About Public Speaking?

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    Why would I ever do it if I’m not a public speaker? Or, I’m a coder and I don’t need to talk to anyone, so why should I care? Or, I’m introverted so why should I even think about it? Basically, I want to know what you would tell me if I told you that…

  • Is Your Business Haunted?

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    I’d say the chances are pretty good that you are, in fact, haunted. Here’s why. You might have heard me talk about how I think that a salesperson who uses discounts to land business is a bad salesperson. This is another reason why. Consider this story. A sales person signs on a client below the…

  • More Important Than You Thought

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    My wife told me that there are lots of people on TikTok talking about “Shadow Work.” That instantly makes me think it’s silly. But the thing is; it’s really important. Even if the only people talking about it are “Mars is in retrograde” folks. So I wanted to explain what it is & why it’s…

  • Looking Ahead To 2024

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    The new year will be here before we know it. I’m ready; are you? I wanted to take a hot second to share some of the big plans for next year that I have in the works already. Academy of Applied Mentalism I’m building an online training community. This is where I’m going to run…

  • Repellant Marketing

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    Think about how many people there are on the planet. 8 Billion, with a B, billion. How many of those people could you work with in a single year? Think about how long it takes to get them what they need then use that number to divide the number of hours you have available in…

  • When To Launch?

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    “One instinct I’ve had for a while is that keeping quiet and then doing a BIG SURPRISE launch is a great way of getting more Day 1 hype than you would otherwise. But basically everyone with experience in marketing would tell me the opposite, right?” That’s from a person in my private group (Valeria.City). They’re…

  • Liars Are Better At Telling A Convincing Truth

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    Here’s a weird lesson I learned in art school. Painting something unreal (like a dragon) forces you to be better at painting real things (like a flower). When you paint the dragon, something will look off about it. It’s probably something to do with the lighting. The shadows are all wrong. The highlights are all…

  • Be Yourself (but better)

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    “I don’t want to be sales-y. I don’t want to be sleazy. I don’t want to come across like a used car salesmen.” Ok… Then don’t! There’s no problem. Be yourself. It’s a lot easier than trying to be somebody that you aren’t. On the other hand. . . “Being yourself” only works if you’ve…

  • The Art of the Most Valuable Skill

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    As an art major, I took several drawing classes. Basic drawing, life drawing, architectural drawing, etc. So did 99% of other art majors. Whether they were going to focus on printmaking, sculpture, or painting it didn’t matter. Learn to draw. Why? It teaches you the basics of visual art. You learn how to take something…