Digital Marketing 101 Now Public
Do you ever build out an entire e-course but then get distracted with the world shutting down, moving across country, your wife getting pregnant with your first kid, starting a trade show consulting business, and forget all about it? You too?! Because that's a thing that sure did happen. I was going through my older […]
READ MOREIt's Not Me, It's You
Let's talk about how to say "bye" to bad fits. (Also, Happy Valentine's Day he says for no reason...) Monday we talked about being so desperate that you will sign anyone & why that will kill your business. Tuesday we talked about how to identify when you're talking with someone who you should not do […]
READ MOREHow To Identify Red Flag Clients
Yesterday we talked about being so desperate that you'll sign horrible clients for your business, and why that'll wind up drowning your success. Several people asked if I had ways of recognizing bad fits. Sometimes the perfect lead turns into the worst nightmare client you've ever seen. Wouldn't it be nice if you could know […]
READ MOREDesperate Enough To Drink Seawater
I've never been stranded at sea long enough to contemplate drinking seawater. In fact, I've never been stranded at sea; mainly because I'm freaked out about the prospect of dying of thirst while surrounded by bazillions of gallons of water. But I digress. Intellectually I understand that drinking saltwater is a net-negative strategy for staying […]
READ MOREWinding Down Substack
It's always good to experiment. Doing things the same way all the time is a good way to miss out on better ways to accomplish your mission. And then, sometimes, that experiment has nothing but negative results. When that happens, it's time to switch things up. And that's what I'm doing. I went over to […]
READ MOREI Want To Go Where The People Are [important update]
If you don't recognize it, today's post title is a play on "A Part Of Your World," the song from The Little Mermaid. (hence the mermaid writing at a laptop underwater) Now that we have that clear, here's the news. We're moving house! As of right now I am doing all this stuff through my […]
READ MOREYou're Paid To Think
I don't know what your "real job" is, nor do I know what tasks you complete on a day-to-day basis, but I can tell you with 100% certainty that you're paid to think. The person who was in charge of hiring you may not be able to explain it, but they were hiring you based […]
READ MOREMind Reading Computers
Turns out that the computers are going to take my mentalism job afterall. . . Four days ago a Japanese newspaper reported a study where people looked at a handful of images from a bank of 1200 while they were in a MRI machine. Then, about a half hour to an hour later the person […]
READ MOREWhat Questions Do You Have About Public Speaking?
Why would I ever do it if I'm not a public speaker? Or, I'm a coder and I don't need to talk to anyone, so why should I care? Or, I'm introverted so why should I even think about it? Basically, I want to know what you would tell me if I told you that […]
READ MOREIs Your Business Haunted?
I'd say the chances are pretty good that you are, in fact, haunted. Here's why. You might have heard me talk about how I think that a salesperson who uses discounts to land business is a bad salesperson. This is another reason why. Consider this story. A sales person signs on a client below the […]
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