“Stories are our original information storage & retrieval devices.”
That’s the quote by my friend Charles Faulkner that blew my mind.
The stories well tell ourselves embed our values & preferences into what role we see ourselves playing, how others show up in our story, and more.
And I’m sure you’ve heard of the Hero’s Journey as The Story Archetype™ that has reigned supreme for thousands of years.
But, dang it’s a lot to remember.
What if there were something a little more simple?
Something that provided just enough guidance without needing a college degree to understand?
Fortunately for us, there is.
The image at the top here is Dan Harmon’s “Story Circle” and it’s perfect.
Dan Harmon is the creator of “Rick & Morty” so he knows a thing or two about story telling.
When I look at the story circle I’m reminded of Antoine de Saint-Exupéry’s quote “Perfection is not when there’s nothing left to add, but when there’s nothing left to remove.”
Once you understand how elegant & powerful this framework is, you can weave it into your copywriting, your website, and even your emails.
The results might surprise you!
Best thoughts,
~Jonathan