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Tag: Houdini

  • You Can Be Anything

    . . .Just don’t be boring.

    That’s what I’m thinking about as I walk through all the blinking lights & ding! ding! ding! of the casino and seeing droves of people completely focused on their bright machines ignoring everything else.

    Houdini understood all this. He knew in his bones that his audience was the source of all his success.

    The conduit between his success & his audience was his ability to command their attention.

    Not just be interesting.

    But commanding.

    He was so daring. So dynamic. So overwhelming that you could only pay attention to him.

    And it wasn’t because he was physically imposing. He was a short dude.

    It was his single-minded focus on being the greatest the world has ever seen.

    How do you look away from that?

    So what’s most interesting about you? What are you interested in?

    I want to know! Hit reply, and I’ll read your answer.

    Looking forward to hearing from you.

    Also!

    New video posted 👇

    I got quite a bit of feedback from the 5 pillars email last week, so I turned it into a video. Hope you like it!

    Best thoughts,
    ~Jonathan

    PS: If you want to learn more secrets of Houdini’s success combined with cutting edge internet strategies, then I have a whole course about it in ZAVANT University.

  • The Right Way to do Wrong

    The Right Way to do Wrong

    A question I get asked a lot on podcasts & interviews isn’t really a question, it’s more of a statement.

    “I bet you can manipulate people, huh?”

    Well, yeah. That’s what I get paid to do, and it’s why I started [     ] Like A Mind Reader in the first place; teach others the tricks of influence & psychological direction.

    Historical Precedence

    In 1906 Harry Houdini (the most famous magician of all time) wrote a book called “The Right Way to Do Wrong.” In the preface he says this:

    The object of this book is twofold: First, to safeguard the public against the practices of the criminal classes by exposing their various tricks and explaining the adroit methods by which they seek to defraud. “Knowledge is power” is an old saying. I might paraphrase it in this case by saying knowledge is safety. I wish to put the public on its guard, so that honest folks may be able to detect and protect themselves from the dishonest, who labor under the false impression that it is easier to live dishonestly than to thrive by honest means.

    The part that really grabs my attention is “Knowledge is safety.”

    The psychological techniques & tools I cover in my consulting, coaching, & personal work are exactly the same used by big corporations, advertising, and the unscrupulous.

    Just like any tool, it can be used for good or evil, and it’s up to the person using them to never use them for nefarious means.

    But only through education & knowledge of the techniques can one protect themselves from it. We’re influenced and manipulated every day by those who would strive to relieve you of the burden of your hard-won money.

    Conclusion

    I’ll wrap up my thoughts with the words of Houdini:

    The work of collecting and arranging this material and writing the different chapters has occupied many a leisure hour. My only wish is that “The Right Way to Do Wrong” may amuse and entertain my readers and place the unwary on their guard. If my humble efforts in collecting and writing these facts shall accomplish this purpose, I shall be amply repaid, and feel that my labor has not been in vain. ~Harry Houdini, Handcuff King and Jail Breaker

    UPDATE

    “The Right Way To Do Wrong” is now available as a PDF + Audiobook bundle! Read & listen to it wherever you go.

    BUY NOW