Personal branding sounds like one of those smarmy buzz words until you really think about what it means.
Unfortunately, too many people stop at “this is probably something that a self-important jerk would care about.”
But, if its done right, personal branding can bring you massive opportunities, help you stand out in a field of overly qualified applicants, and a LOT more.
In this week’s video I take you on a journey through my own history of branding (hello Jonny Zavant!), and what it has done for me.
Experiential marketing is about creating a memorable experience for your customers – an experience that resonates and aligns with your brand in a positive way. It’s not about telling your audience how to feel, but rather, orchestrating an experience that naturally triggers these emotions.
In this video, we break down the concept of experiential marketing and highlight its significance, particularly for tech entrepreneurs and their respective ventures. We also discuss why many trade shows fail to hit the mark, despite their best intentions, and how you can stand out by adding a more personal, memorable element to your presentations.
We explore the fundamental human affinity for stories and experiences, showing how this can be leveraged for more impactful marketing. Discover how to transform your brand from a mere logo to a memorable journey in your audience’s minds.
Interested in personalized advice on how to implement these ideas for your next conference, trade show, or digital marketing initiative? Visit me at www.icanreadminds.com.
Subscribe for more valuable insights into experiential marketing, sales, business, and beyond.
Planning a trade show can be a daunting task, and there’s one trap that most trade show planners fall into without even realizing it. In this eye-opening video, trade show expert Jonathan Pritchard reveals the secret gap that can make or break your success.
From designing an attractive booth to ensuring your sales team is ready to engage visitors, there’s a crucial middle ground that often gets overlooked. How do you capture the attention of passersby and entice them to stop and talk to your sales team? It’s not just about flashy giveaways or freebies—it’s about the power of human connection.
Jonathan explains why relying solely on passive marketing tools won’t cut it. He uncovers the importance of stopping people in their tracks, captivating their attention, and delivering your company’s value proposition at scale. Learn how a professional presenter can revolutionize your trade show strategy and help you achieve remarkable results.
If you’ve experienced the disappointment of lackluster trade show leads, this video is a game-changer. Jonathan shares his proven process and system for winning big at trade shows, helping you extract two to five times more value from your next event.
Don’t miss out on the chance to supercharge your trade show success. Connect with Jonathan Pritchard, the founder of ROITradeShows.com, and discover how his expertise can transform your trade show game. Leave a comment, shoot him an email, or connect on LinkedIn to start the conversation.
Subscribe to this channel for more insightful videos on trade show mastery, and be the first to know when new content drops. Remember, if you can change your mind, you can change your life. Don’t settle for average results—elevate your trade show game today!
In order to get those done, I work with my client in the couple months leading up to a trade show.
I chat with the marketing team to figure out the two or three things that they want to focus on communicating.
Then I talk with some of the sales team to understand what concerns they see from their clients most often, and how they help address them.
After I can think & speak about their company like my clients can, I get to work choosing demonstrations that dovetail perfectly with the messaging.
That’s when I also write out a custom script that weaves in the marketing messages along with laughs. Together it makes for an experience that nobody else on the trade show floor can even come close to matching.
That’s why I had at least a dozen people ask if I can help them out at their next trade show.
I read their minds, predicted their future, helped stretch their imagination of what’s possible, and they are never going to forget the name “Thrive Agency!”
The woman in the center had so much fun that she left and came back with her four other colleagues and made them watch.
Now THAT is a high compliment in my book.
You have to have a damn fine pitch if your audience grabs their friends to have you sell to them too.
That’s why my trade show work is so much fun for me. I love getting the ratio of comedy, mind reading, and client messaging juuuuuuust right.
Guess that’s why I get paid the big bucks!
Might post a video of the 12 minute set in a couple days, but for now I’ll let you go.
Best thoughts, ~Jonathan
PS: If you work somewhere that exhibits at trade shows, let me know. I can really help them out. Get me in touch with the person who organizes the whole thing, and I can take it from there!
I took the opportunity to make a couple videos while I was out in Vegas for the IFA conference.
This is the first one and it deals with one of the most common questions I get for my trade show consulting.
There’s a simple answer that can get you 2x as much traffic by your booth.
You’ll kick yourself for not figuring it out sooner!
If you’re planning a trade show, then head over to ROI Trade Shows for more articles & insights like this to help you get more out of your next exhibit.
I took the opportunity to make a couple videos while I was out in Vegas for the IFA conference.
This is the first one and it deals with one of the most common questions I get for my trade show consulting.
There’s a simple answer that can get you 2x as much traffic by your booth.
You’ll kick yourself for not figuring it out sooner!
If you’re planning a trade show, then head over to ROI Trade Shows for more articles & insights like this to help you get more out of your next exhibit.
That’s what I’m thinking about as I walk through all the blinking lights & ding! ding! ding! of the casino and seeing droves of people completely focused on their bright machines ignoring everything else.
Houdini understood all this. He knew in his bones that his audience was the source of all his success.
The conduit between his success & his audience was his ability to command their attention.
Not just be interesting.
But commanding.
He was so daring. So dynamic. So overwhelming that you could only pay attention to him.
And it wasn’t because he was physically imposing. He was a short dude.
It was his single-minded focus on being the greatest the world has ever seen.
How do you look away from that?
So what’s most interesting about you? What are you interested in?
I want to know! Hit reply, and I’ll read your answer.
Looking forward to hearing from you.
Also!
New video posted 👇
I got quite a bit of feedback from the 5 pillars email last week, so I turned it into a video. Hope you like it!
Best thoughts, ~Jonathan
PS: If you want to learn more secrets of Houdini’s success combined with cutting edge internet strategies, then I have a whole course about it in ZAVANT University.
I recorded this video while sitting on the floor in the Amsterdam airport. It was the middle of the day but my body & mind thought it was 3am.
Combine that with random people walking by and giving me thumbs up (which you’ll notice when I look up and nod) and you’ll have a pretty good idea of how strange it was to make this video.
But the info is still solid.
What [ethical secrets] can we learn from psychics who made a ton of money in the great depression?
