Hey there, trade show enthusiasts! 👋 Want to take your booth game to the next level? Well, I’ve got some exciting insights to share with you in our latest video. 🎥🌟
Imagine having an awesome booth that catches everyone’s eye, but struggling to bridge the gap between passersby and actual conversations. That’s where I come in to spill the beans on the key difference between active and passive lead generation strategies. 💼💡
You see, most of the traditional trade show marketing ideas fall into the passive category. You know, things like donuts, coffee, handouts, and those trusty QR codes. But here’s the kicker: they rely on people deciding to engage with them voluntarily. 🍩☕️
But wait, there’s one strategy that truly takes the cake: human-to-human communication. Yep, it’s all about proactively reaching out to those potential customers and starting meaningful conversations. That’s where the magic happens! 🗣️✨
In our video, we’ll dive deep into different approaches you can take, like having your sales team work their magic or hiring an in-booth host. We’ll explore the pros and cons, but there’s one method I’m particularly passionate about: the in-booth presenter. 🎤🌟
These presenters are absolute rockstars! They work closely with your company, getting to know your business inside out, and then they hit the show floor to create an attention-grabbing spectacle. They’ll draw in a crowd like you’ve never seen before! 🎉👥
But here’s the secret sauce: finding that perfect balance between entertainment and subtle marketing messaging. You want to keep your audience engaged and interested, without overwhelming them. It’s an art, really. 🎭🔥
So, if you’re ready to revolutionize your trade show booth and leave your competition in the dust, this video is a must-watch for you! 🚀 Don’t miss out on the game-changing strategies that can transform your trade show experience. Click that play button and let’s get started! 📽️💪 And remember, if you can change your mind, you can change your life.
Planning a trade show can be a daunting task, and there’s one trap that most trade show planners fall into without even realizing it. In this eye-opening video, trade show expert Jonathan Pritchard reveals the secret gap that can make or break your success.
From designing an attractive booth to ensuring your sales team is ready to engage visitors, there’s a crucial middle ground that often gets overlooked. How do you capture the attention of passersby and entice them to stop and talk to your sales team? It’s not just about flashy giveaways or freebies—it’s about the power of human connection.
Jonathan explains why relying solely on passive marketing tools won’t cut it. He uncovers the importance of stopping people in their tracks, captivating their attention, and delivering your company’s value proposition at scale. Learn how a professional presenter can revolutionize your trade show strategy and help you achieve remarkable results.
If you’ve experienced the disappointment of lackluster trade show leads, this video is a game-changer. Jonathan shares his proven process and system for winning big at trade shows, helping you extract two to five times more value from your next event.
Don’t miss out on the chance to supercharge your trade show success. Connect with Jonathan Pritchard, the founder of ROITradeShows.com, and discover how his expertise can transform your trade show game. Leave a comment, shoot him an email, or connect on LinkedIn to start the conversation.
Subscribe to this channel for more insightful videos on trade show mastery, and be the first to know when new content drops. Remember, if you can change your mind, you can change your life. Don’t settle for average results—elevate your trade show game today!
I read their minds, predicted their future, helped stretch their imagination of what’s possible, and they are never going to forget the name “Thrive Agency!”
The woman in the center had so much fun that she left and came back with her four other colleagues and made them watch.
Now THAT is a high compliment in my book.
You have to have a damn fine pitch if your audience grabs their friends to have you sell to them too.
That’s why my trade show work is so much fun for me. I love getting the ratio of comedy, mind reading, and client messaging juuuuuuust right.
Guess that’s why I get paid the big bucks!
Might post a video of the 12 minute set in a couple days, but for now I’ll let you go.
Best thoughts, ~Jonathan
PS: If you work somewhere that exhibits at trade shows, let me know. I can really help them out. Get me in touch with the person who organizes the whole thing, and I can take it from there!
I took the opportunity to make a couple videos while I was out in Vegas for the IFA conference.
This is the first one and it deals with one of the most common questions I get for my trade show consulting.
There’s a simple answer that can get you 2x as much traffic by your booth.
You’ll kick yourself for not figuring it out sooner!
If you’re planning a trade show, then head over to ROI Trade Shows for more articles & insights like this to help you get more out of your next exhibit.
What would you do if your CEO punched the corporate entertainer that you booked?
This is not a hypothetical question. It is something that actually happened.
It’s a story that a client of mine told me about one of the first events she ever planned where she went with the cheap option. Only later did she find out that he was cheap for a reason: he had zero corporate entertainment experience.
He was a comedian who secretly poses as a server and goes around the banquet hall ignoring people’s order, overfilling their water glasses, and generally being a chaotic insult comic.
The gag is up when it’s time to give out the awards, and he walks on stage to MC that portion of the evening. By then everyone in the audience connects the dots and has a good laugh.
Not the CEO, though.
He’s a man who takes pride in his work, his company, and is protective of his employees.
When the “comic” came around to his table, the CEO took it personally.
The CEO told the waiter that his behavior was unwelcome, and followed up by explaining that the waiter owed his guests an apology.
Immediately.
The comic didn’t know who he was talking with and he did the worst thing possible. He ramped it up to eleven.
The CEO exploded.
Red faced he stood up and screamed at the waiter.
“How DARE YOU?!” exploded the CEO as he lunged for the target of his fury.
The comic retreated to the stage with the CEO close behind him.
As the comic got to the microphone to announce the gag (and let everyone off the hook) the CEO caught up to him.
Grabbed him by the collar.
And punched him in the face.
The room was dead silent.
She lost her job.
I could tell you hundreds of horror stories like that, that clients have shared with me over the years, but I think that one does a good job of getting the point across:
Choosing the wrong entertainment is going to cost you more than choosing the right entertainment.
You can’t afford to gamble when it’s your job on the line.
You want someone who has a decade or more of experience in the corporate entertainment industry. Someone who vows to never use off-color humor. You need someone who has a 100% money back guarantee if they say anything on or off stage that would reflect poorly on you or the company.
You want someone who is going to make you look like a rockstar.
That’s Why You Need Me
I’ve worked with the entire C-Suites of United Airlines, BP, and other Fortune 500 companies.
I’m alert to who is who in the audience, and know how to have fun with them while staying respectful.
I have a 100% money back guarantee, no questions asked. If I make you look bad, you don’t have to pay me.
Basically I’m saying: I’m a performer you can rely on.
My Background
I’ve appeared on national television. I’ve performed in Las Vegas on the strip. I’ve entertained United States troops stationed overseas. I’ve worked at corporate trade shows entertaining thousands of attendees in a couple days.
I’ve run two day workshops training some of the highest performing sales teams in the world on sales, negotiation, and presentation skills.
“It was one of the clear highlights of the Expo and Learning part of the conference. Most mentioned how they appreciated the presentation itself and the dynamic content.”
Theo, BP Executive
My Show
I’m a mentalist, and that means I’m a type of magician who has specialized in mind reading tricks. That means that my whole show is full of audience interaction, fun situations, and games of imagination.
My mission as an entertainer is to help my audiences be the stars of the show. I am a facilitator who knows how to make people feel like a million bucks, and have fun on stage in front of their friends.
How about I show you:
Adapting To The Times
The world is different now. Live events and live entertainment is on hold.
Indefinitely.
But the world is quickly adapting!
Virtual events are becoming more popular as we all find a way to adjust to the reality of life during Covid.
And I can help you!
I’m used to the broadcast medium. I don’t have to learn how to use Zoom: I’ve been doing virtual shows and consulting over the web for years.
Other Ways I Can Help
Just like I can help you adjust to virtual events, I can help you beyond just being an entertainer.
MC
This is an extremely important role for any event, and it’s often the last detail people think about. Most people don’t realize it, but the MC is the default mascot for the whole event. If people like the MC, they’re going to like the event. Plus, sometimes you need to fill some time to cover a technical glitch; that’s where my 20+ years of performing come in handy!
Speaker
Need to someone who can talk about creativity, innovation, new technology, motivation, confidence, and more? I’ve literally written books about it!
Trainer
Have a great team and want to make them even better at sales, negotiations, or presentations? I have two day workshops for each of those that don’t just educate; they empower your team with real-time practice and feedback.
Next Steps
If you’re planning an event for real life, or virtual life, let’s talk! Send me an email at jonathan.pritchard at hellstromgroup dot com.
