I learned how from my mentor James Randi. He explained how you can build an image for each card that has its value and suit built into it. Then each image/card links to the next card/image in the sequence.
Now you can start with card number one which connects you to card number two which triggers you to think of card three and so on until you’re through the deck.
Takes a bit of work, but it’s easier than you may think (once you get the hang of it).
(If you want to learn the memory tricks like this that you can use to remember names, numbers, and decks of cards then you can check out my “Perfect Recall” video course in my ZAVANT University training platform.)
The main drawback of “linking” cards together like this is that it’s tough to do it backward. You also don’t know what the 14th card is without counting through
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14!
The way to fix that is to use several methods of mnemonics to encode the different types of ways I want to remember the relationships inside & between the cards of the deck.
The Challenge
That leads me to my program.
Or, rather, the program I’ve always wished I had.
While there are memory trainer apps & programs, I haven’t found one that tests me on all the dimensions I want to test myself on.
Up until now I’ve never found someone who could make the program.
Along comes Chat GPT 4.
So, I ask it to make the program.
After a couple false starts with Chat GPT 3, I slide over to Chat GPT 4 and it nails it in a couple minutes.
I take it from only working on my laptop to working on my website where I can practice from desktop, phone, or anything that connects to the net.
When you start working on enterprise level opportunities, you’re probably going to be talking to more than just one person, and oftentimes that’s going to be an executive and maybe even the CEO or owner of the company.
If you don’t know how to speak the language of executives, you will literally talk your way out of huge opportunities. I wanna help you avoid that. So these are five things that you should keep in mind when you are going after giant opportunities.
Let’s get into it.
Over the past 10 years, I’ve done a lot of business to business consulting. I’ve done workshops, sales training, trade shows, you name it, I’ve done it. I’ve been brought in by BP to speak with the president and the entire executive suite. I have worked with CEOs and founders of companies to help them pitch their value to investors.
For four years, I’ve worked at one of the country’s largest marketing agencies, talking business with CEOs and executives at multimillion and billion dollar companies to negotiate very large deals.
One of my mentors was an executive at Sharp Electronics that took the company from making 📍 millions per year into📍 billions per year, and he has laid out a lot of this for me, and I want to share this with you. so that you can level up your business.
To that end here is the first thing,
which is
zoom out
as a subject matter expert. You are really, really good at managing the details that you need to manage to do your job and accomplish your goals. But that’s why you’re being hired, is to manage those details.
The people hiring. You don’t need to know those details. If you get into the nitty gritty details, well then it’s going to be too fine for somebody who isn’t a subject matter expert to understand what in the world you are talking about. They will very quickly be thinking, why do I even care about this?
So You’re talking to people who are big picture and visionaries more so than granular level KPIs and metrics and that kind of thing. Those come later, but when you are trying to explain how you’re going to help the company, getting too lost in the weeds will make sure that they lose track of why they should hire you.
The second thing that you have to nail is being confident. Business is challenging, it is difficult. It can be even brutal. And the executives, the CEOs need to know that they can depend on you when things are difficult. So when things are easy, when you are in the negotiation phase. The conversation about how you’re going to help them.
They might test you, they might push back, they might press in on some particular detail that you wish they wouldn’t, and they’re going to see how you hold up to the smallest bit of pressure. You might think that that was unnecessary and unreasonable, or they were being mean. They were basically just testing how confident you were in, how well you can execute at this level.
So if you fold, when they give you the slightest bit of pressure, they know for sure that they cannot trust you with the full weight of the success of their business. And that is one way that you can lose the opportunity is if you get flustered or you snap at them when they’re testing your resolve. So the right thing to do is to remain confident,
support your claims and to stand by your work and to weather that pressure. And then you might find out that, uh, you passed the test.
The third thing to keep in mind is to focus on value. Companies are a creature that live on profits and are hurt by liabilities. Not just making money and losing money, but employees can be liabilities. Debt can be liabilities. There are all sorts of liabilities that a company is facing, and the CEO is the partner of the company who wants the business as happy as possible with as few liabilities as possible because their payday is tied into the value of the company, not just their paycheck.
So the CEO and the executives are tied into how comfortable and happy the business is. That means that at every stage of the conversation, every detail that you are explaining, you should be able to then say, and that helps improve the profits or lowers the liabilities because this, this, and this.
So you should be able to say that if we run more effective Facebook ads, then we will be able to increase your exposure for the same ad spend. So that is more results with the same investment, which is more profitable, right? So when you speak the language of value, you’re speaking the language of executives.
The fourth thing is to extend your time horizon, focus on the long term. You might want to talk about the immediate wins, and we’re gonna do this tomorrow, but. CEOs are in it for the long haul. They have a long-term vision for what they want the business to be, where they want it to go and what they want to do.
Maybe that is to make it as profitable as possible and sell to investors in three years. Or maybe it is to retire by the time that they are 40, or maybe it is, they’re building this business to provide for the next three generations of their family. That’s how long term that they are thinking, and you can figure out how to fit into that vision by helping focus on, I’m helping you today.
For tomorrow’s benefit into perpetuity. So when you extend your time horizon, you are helping them envision a longer and longer partnership instead of, here’s what I’m doing today. It’s more of we’re going to work together for the long term because we both have the same goal, which is helping make your business successful.
The fifth detail is know how your puzzle piece fits into the company. Another way of saying this is:📍 know your place
now, I mean that to say. See how you fit into the whole picture. Not to stay quiet because if you understand branding and marketing and sales and onboarding and delivery and client retention and business systems, you are bringing a lot more value to the table when you are still talking about your particular area of expertise.
When you can think strategically at a long-term vision, you’re a consultant who is a business expert with a, with a focus in your area of expertise. So that is how you’re going to be in. incredibly valuable to that company beyond just the level of skills that you’re bringing to the table for the thing you want to be paid to do.
So when you know how you fit in, you can be even more valuable to the company and that translates to higher pay.
So those are the five things. Zoom out, be more confident, speak the language of value, extend your time horizon, and know how you fit into the whole picture. When you bring all of those together, your sales conversations are gonna go much more smoothly and you’ll land many more opportunities.
Now, if you want more insights like this, I strongly suggest that you join my almost daily email society. I call it the secret email society because nobody else can see what happens inside of it. And I share tips, tricks, techniques, and strategies for, uh, landing more business of bigger and better quality. Uh, you can do that at I can read minds.com. And again, I’m Jonathan Pritchard, and remember, if you can change your mind, you can change your life.
Late start today, but it’s Saturday, so I don’t expect you to be waiting by the inbox at 7am.
I mean, unless you were, in which case. . . . sorry to disappoint you.
AN-EE-WAYZ…
I posted this in February and I think I sent out an email about it, but since it’s the weekend I figured I’d sneak it back in just in case you hadn’t learned it.
Learn how to read someone’s mind, feel their pulse to find their card, learn how to be a human lie detector, and a lot more.
It’s one method with dozens of uses.
If you know 10+ presentations then you know 10+ ways to entertain people.
If you know 10+ methods for 1 trick, then you know one trick.
I’m sure there’s a life lesson in there somewhere. . . .
Best thoughts & have a kickass weekend. ~Jonathan
PS: I’m going to talk about some new technology stuff next week. I love sales & psychology because it helps people live better lives and spend more time doing what they love. The right tech can do the same thing, so I want to zoom in on some projects that are going unnoticed but have huge value to the people who know how to recognize it: that’s you after next week. Can’t wait!
If you’ve ever wondered how to live your dream life, this is the video for you. For the past 20 years I’ve been touring the world as as high-paid entertainer / speaker / trainer which is my way of saying “my best life.”
Lots of people ask me how in the world I did it, so this is the step-by-step approach that I’ve used & taught to clients over the years.
This system has helped thousands of people realize their dreams faster than they ever thought possible.
If you watch this & you want to know more about how I might be able to help, use my contact form to let me know you’re interested in learning more about the Future You Tools program.
This is one of the most common strategies I see at trade shows. In fact, I saw it 4x walking around the most recent trade show I attended in under 10 minutes.
So this is something that a lot of people are using to get more leads out of their next booth exhibit.
The challenge is understanding how much time is wastes, how much effort they’re pouring down the drain, and how they could get drastically better results with WAY less effort.
Find watch the video, and see what I’m talking about.
If you’re planning your company’s trade show booth exhibit, then we should talk!
I took the opportunity to make a couple videos while I was out in Vegas for the IFA conference.
This is the first one and it deals with one of the most common questions I get for my trade show consulting.
There’s a simple answer that can get you 2x as much traffic by your booth.
You’ll kick yourself for not figuring it out sooner!
If you’re planning a trade show, then head over to ROI Trade Shows for more articles & insights like this to help you get more out of your next exhibit.
If you are an entrepreneur, solopreneur, one person business owner, freelancer, or other kind of creative person then you might feel the need to know everything & do everything yourself.
This is a limiting belief that keeps you trapped in a pressure cooker where you feel like a failure if you’re not doing enough.
Fortunately there’s an easier way to do things, and I want to teach you a magic trick that will help you
Entertain your friends on the surface and
Understand a deeper truth to success at its heart.
If you’d like to see more business principles taught through the lens of learning magic tricks, let me know in the comments & I’ll make more like it!
The one person business model can be frustrating to figure out. “How do I get paid more when it’s just me? I can’t add more hours to the day, so what do I do?”
Here are five plus one things you can leverage to legitimize a higher quote. In fact, you might already be doing this without realizing that it’s something valuable!
This is another installment in my “Life Mastery Business” series. Enjoy!
Awhile back I posted an article on the biggest thing keeping you back from building a sustainable business from your knowledge & experience. It’s essential for identifying this massive roadblock that you may not even know about.
This video is step two: how do I get around it?
Turns out that ChatGPT is a fantastic tool for people who are too smart for their own good.
