If you're a solopreneur, freelancer, creative, business owner, or sales person for any of the above then you might have a case of "Discountitis."
Most businesses have it, and they don't understand just how bad the situation is.
Discountitis tells your clients that you don't know your business.
If you did, then why are you letting them get your service in a way that creates a vacuum.
Nature & the marketplace abhor a vacuum.
So does your business.
It's desperate for you to charge real prices AND STICK BY THEM.
Think of it like E=MC2
In a certain amount of Mass, there's a certain amount of energy. Mass, in business, are results. Energy, in business, is budget & strategy.
If your client expects certain deliverables, then it requires a certain amount of energy.
If you allow them to pay you less while still expecting the same deliverables, then you're violating the fundamental laws of success.
Sales people who close deals with discounts are killing your business.
Your marketing that talks about "cheapest," "best deal," or other "people without money love me" messaging attract those exact clients.
And they drive away clients who are happy to pay what it takes for results (like me).
If you lead with a discount, I know I can't trust you with my business because you don't even take your own business seriously.
Best thoughts,
~Jonathan
PS: If this hit a nerve and you feel like unsubscribing, that's your the truth begging you to reconsider your existing approach to business. I'm here when you decide to tackle this head-on.
