“How many new customers am I going to get from this campaign?”
It’s a reasonable enough question.
Business is all about that ROI (return on investment) afterall.
But, dang is it a tough one to answer.
Not just because it’s tough to know what people are going to do. It’s also because there are a LOT of steps between setting up the campaign & someone buying what you sell.
And a lot of math.
Like. Weird math.
Conversion percentages of conversion percentages kind of stuff.
Woof.
If you’ve known me longer than a day you probably know I’m a visual thinker, and that’s why using a calculator by itself to do all this is a nightmare.
Fortunately I found a plugin for Obsidian that allows me to set up all kinds of weird math like it’s a weird word problem. When I can do that, I can see all the elements & all the steps all at once.
That helps me from getting lost when I’m trying to calculate the ROI on a PPC campaign or the Profit/Loss statement of my next public mind reading show.
The point being; find tools that work the way you think and suddenly it’s a LOT easier to find the answers you’re looking for.
And that’s why I made this week’s video!
Best thoughts,
~Jonathan