After wrapping up filming for my upcoming promo video, I thought about how different it feels to shoot the video than it does to watch the video.

When you're in the moment, you're aware of your perspective, the environment, the challenges you had finding parking, how funny the videographer is & you can't keep a serious expression to save your life, and all the other things that will never make it into the recording.

What you don't see is the framing of the shot. How good the lighting looks. How the 7th take is perfect for the clip that comes before it in the final edit (and that was shot 5 weeks ago).

The creative process is so disjointed across time, space, and context that there's no way for you to have any idea how it's going when you're in the middle of it.

When you're first starting out it's easy to lose sight of that fact and to believe that the silliness you feel while making it will be the same feeling people have when they're experiencing it.

That couldn't be further from the truth.

This is why waiting for the feeling of motivation will kill any chance you have at success. Or why gratitude will wind up derailing you.

I don't care how you feel. Just get the work done. Work with people who make cool stuff, then hire them to tell you what to do.

Then do it. Feelings be damned.

Best thoughts,
~Jonathan "Get to work" Pritchard