And what can it teach you about your business?

Lots of businesses that exhibit at trade shows call them the "super bowl of the [insert their niche here] world!"

And they're more right than they realize.

99.9% of the time they mean to say that this is the highest stake winner-take-all event of the year where it's ultra important for them to perform at the highest level possible.

And I agree with them.

The bummer is that they don't realize they're missing 50% of what it takes to succeed.

I made a video awhile back about something they could learn from the organizers of the super bowl to help them land more business.

You might be interested to see how it applies to you as a creative, freelancer, entrepreneur, or professional. Enjoy!